Three Restaurant Chains Prepare for Life After Pepsico (Published 1997) (2024)

Business|Three Restaurant Chains Prepare for Life After Pepsico

https://www.nytimes.com/1997/07/16/business/three-restaurant-chains-prepare-for-life-after-pepsico.html

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Left Alone at the Food Fight

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July 16, 1997

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But was it all a mistake?

Eleven years ago, Pepsico Inc. completed the restaurant-buying spree that made Taco Bell, Pizza Hut and KFC the unruly siblings of its booming beverage and snack-food businesses. Pepsico had a great run with the restaurants, but in the 1990's ran out of good ideas at roughly the same time price-cutting and competition joined a public perception that the chains' formulas were tired. Now, Pepsico is trying to get the underperforming units off its books.

Still, while it was almost certainly not a mistake to buy the restaurants originally, the question is whether they can do any better out from under the Pepsico umbrella and the nearly bottomless pit of cheap capital the corporation once brought to them.

Paradoxically, that problem will have to be solved by the very architect of the initial strategy to buy the chains: Andrall E. Pearson, Pepsico's president from 1971 to 1984.

Mr. Pearson, who is 72 years old, is the chairman of the spinoff, which will soon be a publicly traded fast-food empire with revenues second only to the McDonald's Corporation and with an awkward moniker more suggestive of an iron foundry: Tricon Global Restaurants Inc.

''The restaurants were the growth engine of Pepsico,'' Mr. Pearson said in an interview in his office overlooking Pepsico's sculpture-rich corporate park. ''I'm not presiding over their departure -- I'm presiding over their rebirth.''

Joining Mr. Pearson as a midwife of the new venture is David C. Novak, 44, an 11-year Pepsico executive who is Mr. Pearson's understudy and heir apparent.

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Three Restaurant Chains Prepare for Life After Pepsico (Published 1997) (2024)

FAQs

What 3 fast food chains did Pepsi buy? ›

Yum Brands was initially part of PepsiCo, which entered the restaurant business in 1977 with the acquisition of Pizza Hut. It added Taco Bell in 1978 and KFC in 1986.

What fast food chains are under PepsiCo? ›

operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the brands are operated by a separate company, Yum China. Yum! previously also owned Long John Silver's and A&W Restaurants. The company was created as a spin-off of PepsiCo in 1997.

Why did PepsiCo divest its restaurants? ›

In 1997, Pepsi Co announced that it would spin-off its restaurant business into a separate publicly traded company through issuance of tax free new stocks. The argument put forward by the PepsiCo top management was that the firm would like to concentrate on its core carbonated beverage business.

Does Pepsi still own KFC? ›

No. Taco Bell, along with Pizza Hut, KFC, and other restaurants was once owned by PepsiCo. This is why you still only see Pepsi brand beverages in those restaurants. In 1997, Pepsi's restaurant division was spun off and became Tricon Global Restaurants, then in 2002 rebranded as Yum!

Why did Pepsi buy Pizza Hut and Taco Bell? ›

Did you know that Pepsi bought KFC, Taco Bell, and Pizza Hut in the 1970s because they couldn't compete with Coca-Cola in the fast food marketplace? So instead of competing directly with Coca-Cola, they purchased these 3 chains and replaced Coca-Cola with Pepsi.

What food brands does Pepsi own? ›

Our portfolio includes major global brands such as Pepsi, Lay's, Quaker, Gatorade, 7UP, Doritos, Cheetos and Ruffles, as well as regional and local brands like Gamesa, Mafer, Tortrix and Kero Coco. PepsiCo LatAm is led by Paula Santilli, CEO.

Is Pizza Hut owned by Pepsi? ›

PepsiCo acquired Pizza Hut in November 1977. On May 30, 1997, PepsiCo spun off Pizza Hut, along with Taco Bell and Kentucky Fried Chicken, into a new company named Tricon Global Restaurants, Inc. The company assumed the name of Yum! Brands on May 22, 2002.

Is KFC Pepsi or co*ke? ›

In July 1986, Reynolds announced the sale of KFC to PepsiCo for $850 million (around US$2.0 billion in 2020).

Is Subway owned by Pepsi? ›

As of 2024, Subway was owned by the private equity group Roark Capital. Prior to that, Subway had been owned by its founding families for six decades.

Does Pepsi own Dunkin Donuts? ›

Inspire Brands LLC is an American fast-food restaurant franchise company. Owned by Roark Capital Group, it owns the Arby's, Buffalo Wild Wings, Sonic Drive-In, Jimmy John's, Mister Donut, Dunkin' Donuts, and Baskin-Robbins chains, which have a combined 31,700 locations and US$30 billion in system sales.

Does Pepsi own Starbucks? ›

Is Starbucks owned by PepsiCo? Starbucks (NASDAQ:SBUX) is not owned by PepsiCo. However, the two beverage giants have a strategic partnership that began in the 1990s with Pepsi producing Starbucks' ready-to-drink bottled beverages that are available in stores.

Does Pepsi own A&W? ›

The rights to the A&W brand (except in Canada) are owned by Keurig Dr Pepper, which in turn licenses the brand to the U.S.-based A&W Restaurant chain. A&W Root Beer products are distributed via various U.S. bottlers.

Did PepsiCo ever own Pizza Hut? ›

PepsiCo acquired Pizza Hut in November 1977. On May 30, 1997, PepsiCo spun off Pizza Hut, along with Taco Bell and Kentucky Fried Chicken, into a new company named Tricon Global Restaurants, Inc. The company assumed the name of Yum! Brands on May 22, 2002.

Did Pepsi used to own Taco Bell? ›

In 1978, PepsiCo purchased Taco Bell from Glen Bell. Several locations in the Midwestern United States were converted from Zantigo, a Minneapolis, Minnesota-based Mexican chain, which PepsiCo acquired in 1986. In 1990, the Hot 'n Now chain was acquired.

Did Burger King ever sell Pepsi? ›

Traditionally Burger King had sold soft drinks from the Coca-Cola Company in the United States, but in 1983, PepsiCo was able to garner the US$444 million beverage supplier contract from its rival. Despite extreme market debate over the future of the contract, it was renewed for a second term in 1987.

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