Book an appointment
'); // $('#view_lastname').after('
'); } if(data['error_lastname']){ $('#view_lastname').after('
' +data['error_lastname']+ '
'); } if(data['error_name'] && !data['error_lastname']){ $('#view_lastname').after('
'); } if(data['error_lastname2']){ $('#view_lastname').after('
' +data['error_lastname2']+ '
'); } if(data['error_email']){ $('#view_email').after('
' +data['error_email']+ '
'); } if(data['error_mobile']){ $('#view_mobile').after('
' +data['error_mobile']+ '
'); } if(data['error_order_no']){ $('#view_order').after('
' +data['error_order_no']+ '
'); } // if (data['error']) { // $('#button-viewing').before('
' + data['error'] + '
'); // } if (data['success']) { if (isIE () != 8 || isIE () != 7) { var new_url = window.location.href; window.history.pushState({},'',new_url); } $('#viewfrm')[0].reset(); $('.confirm_detail').hide(); // $('.confirm_detail-new').hide(); $('.hideit').hide(); $('#mySidearrow').hide(); $('.contenttab').hide(); //$('.modal-title').hide(); $('.apointment_bor').hide(); $('#success_appointment').show(); // $('#appointmentpopup .modal-header h4').hide(); $('#appointment-type-popup').modal('hide'); $('#button-viewing').attr('disabled', false); deletecookie("activetab", '', -1); deletecookie("dateselected", '', -1); deletecookie("valueselected", '', -1); deletecookie("duration", '', -1); deletecookie("timeselected", '', -1); deletecookie("locationselected", '', -1); deletecookie("loc_selected", '', -1); } } }); }); $('body').on('click', '#back-schedule, #back-date, #myTab li.schedule a', function(e) { e.preventDefault(); $('#myTab a')[2].click(); $('#myTab li.confirm').addClass('noclick'); $('#myTab li.schedule').removeClass('noclick'); $('#next-confirm-tab').attr('disabled', true); var datefortime = document.getElementById('schedule_date').value; $('#datepicker').data("DateTimePicker").date(datefortime); var timeduration = document.getElementById('duration').value; var location_val = document.getElementById('location_val').value; var service_selected = document.getElementById('service_required').value; timeslots(datefortime,service_selected,timeduration, location_val); }); $( "#next-to-sevices").on('click',function (e){ e.preventDefault(); $('#myTab a')[1].click(); $('#myTab li.service').removeClass('noclick'); $('#myTab li.service').addClass('active'); $( "#serviceli li" ).removeClass('service-box-border'); $('#back-schedule').prop("disabled", true); }); $('body').on('click', '.location-group .locationdiv', function(e){ if(e.which) { if(screen.width < 767) { e.preventDefault(); $('#myTab a')[1].click(); $('#myTab li.service').removeClass('noclick'); } } $(this).parent().find('.locationdiv').removeClass('selected'); $(this).parent().find('.location-name').removeClass('active'); $(this).parent().find('.location-name').removeClass('actives'); $(this).addClass('selected'); $(this).children('.location-name').addClass('active'); $(this).children('.location-name').addClass('actives'); var val = $(this).attr('data-value'); var store_id = 1; var valimage = $(this).attr('data-image'); $(this).parent().find('input').val(val); // $('#myTab a')[1].click(); //$('#myTab li.service').removeClass('noclick'); $('#next-to-sevices').prop("disabled", false); // if(val == '28'){ // $('.storesname').text($(this).attr('data-name')+" Showroom"); // }else{ // $('.storesname').text($(this).attr('data-name')); // } $('.storesname').text($(this).attr('data-name')); // if(val == '39'){ // $('.storesclose').html('We are closed on 24-Dec-2023 to 27-Dec-2023 and also on 31-Dec-2023 to 01-Jan-2024.'); // }else{ // $('.storesclose').html(''); // } $('.addr').html($(this).attr('data-address')); $('.tell').text($(this).attr('data-telephone')); if(val == '1'){ $('.whatsapp').show(); $('.wp').text("0758 484 4383"); }else if (val == '6'){ $('.whatsapp').show(); $('.wp').text("0730 865 2067"); }else if (val == '3'){ $('.whatsapp').show(); $('.wp').text("0738 518 1107"); }else if (val == '2'){ $('.whatsapp').show(); $('.wp').text("0770 662 7243"); }else if (val == '4'){ $('.whatsapp').show(); $('.wp').text("0747 671 3179"); }else if (val == '18' && store_id != '15'){ $('.whatsapp').show(); $('.wp').text("07572 406911"); } else if (val == '20'){ $('.whatsapp').show(); $('.wp').text("0758 484 4383"); } else{ $('.whatsapp').hide(); $('.wp').text(""); } //$('.storesimg').html('
'); document.getElementById('location_val').value = val; //document.getElementById('storesname').value = $(this).attr('data-name'); document.getElementById("storesimg").src = valimage; document.getElementById("storeimage").src = valimage; // 
setapptcookie("activetab", "service", 1); var mydate = new Date(); var numberOfDaysToAdd = 1; mydate.setDate(mydate.getDate() + numberOfDaysToAdd); var dd = mydate.getDate(); var mm = mydate.getMonth()+1; //January is 0! var yyyy = mydate.getFullYear(); if(dd<10) { dd = '0'+dd } if(mm<10) { mm = '0'+mm } document.getElementById("change_loc").innerHTML = "" mydate = yyyy + '-' + mm + '-' + dd; $('#datepicker').data("DateTimePicker").date(mydate); if(val == '1'){ document.getElementById("change_loc").innerHTML = "Location selected: London"; } else if(val == '2'){ document.getElementById("change_loc").innerHTML = "Location selected: Victoria Arcade, Leeds"; } else if(val == '3'){ document.getElementById("change_loc").innerHTML = "Location selected: Liverpool"; } else if(val == '9'){ document.getElementById("change_loc").innerHTML = "Location selected: Glasgow"; } else if(val == '4'){ document.getElementById("change_loc").innerHTML = "Location selected: Manchester"; } else if(val == '18'){ document.getElementById("change_loc").innerHTML = "Location selected: Nottingham"; } else if(val == '19'){ document.getElementById("change_loc").innerHTML = "Location selected: Sheffield"; } else if(val == '20'){ document.getElementById("change_loc").innerHTML = "Location selected: Edinburgh"; } else if(val == '6'){ document.getElementById("change_loc").innerHTML = "Location selected: Birmingham"; } else if(val == '10'){ document.getElementById("change_loc").innerHTML = "Location selected: Sydney"; } else if(val == '11'){ document.getElementById("change_loc").innerHTML = "Location selected: Dublin"; } else if(val == '13'){ document.getElementById("change_loc").innerHTML = "Location selected: Melbourne"; } else if(val == '15'){ document.getElementById("change_loc").innerHTML = "Location selected: Adelaide"; } else if(val == '21'){ document.getElementById("change_loc").innerHTML = "Location selected: Auckland"; }else if(val == '22'){ document.getElementById("change_loc").innerHTML = "Location selected: Newcastle"; }else if(val == '23'){ document.getElementById("change_loc").innerHTML = "Location selected: Belfast"; }else if(val == '24'){ document.getElementById("change_loc").innerHTML = "Location selected: Commercial Street, Leeds"; }else if(val == '26'){ document.getElementById("change_loc").innerHTML = "Location selected: Melbourne Store"; } else if(val == '17'){ document.getElementById("change_loc").innerHTML = "Location selected: Lyon Store"; } else if(val == '5'){ document.getElementById("change_loc").innerHTML = "Location selected: Paris Store"; } document.getElementById("change_phone").innerHTML = ""; if(val == '1'){ document.getElementById("change_phone").innerHTML = "020 7660 1568"; } else if(val == '2'){ document.getElementById("change_phone").innerHTML = "0113 333 9076"; } else if(val == '3'){ document.getElementById("change_phone").innerHTML = "0151 515 0487"; } else if(val == '9'){ document.getElementById("change_phone").innerHTML = "0141 413 9197"; } else if(val == '4'){ document.getElementById("change_phone").innerHTML = "0161 885 3803"; } else if(val == '18'){ document.getElementById("change_phone").innerHTML = "0115 880 0101"; } else if(val == '19'){ document.getElementById("change_phone").innerHTML = "0114 331 0020"; } else if(val == '20'){ document.getElementById("change_phone").innerHTML = "0131 6000151"; } else if(val == '6'){ document.getElementById("change_phone").innerHTML = "0121 2710058"; } else if(val == '10'){ document.getElementById("change_phone").innerHTML = "02 8015 2916"; } else if(val == '11'){ document.getElementById("change_phone").innerHTML = "01 920 3022"; } else if(val == '13'){ document.getElementById("change_phone").innerHTML = "03 9917 5468"; } else if(val == '15'){ document.getElementById("change_phone").innerHTML = "08 7070 8026"; } else if(val == '21'){ document.getElementById("change_phone").innerHTML = "09 802 2972"; }else if(val == '22'){ document.getElementById("change_phone").innerHTML = "0191 466 1477"; }else if(val == '23'){ document.getElementById("change_phone").innerHTML = "028 9562 2030"; }else if(val == '24'){ document.getElementById("change_phone").innerHTML = "0113 333 9076"; }else if(val == '26'){ document.getElementById("change_phone").innerHTML = "03 9917 5271"; } else if(val == '17'){ document.getElementById("change_phone").innerHTML = "04 11 85 21 01"; } else if(val == '17'){ document.getElementById("change_phone").innerHTML = "01 84 68 00 70"; } document.getElementById('location_val').value = val; document.getElementById('location_image').value = valimage; document.getElementById("store-img").src = valimage; setapptcookie("locationtext", document.getElementById("change_loc").innerHTML, 1); setapptcookie("loc_image", document.getElementById('location_image').value, 1); //setapptcookie("locationtext", document.getElementById("change_phone").innerHTML, 1); setapptcookie("loc_selected", val, 1); }); function isIE () { var myNav = navigator.userAgent.toLowerCase(); return (myNav.indexOf('msie') != -1) ? parseInt(myNav.split('msie')[1]) : false; } $(document).on("mouseover", ".datepicker-days .day", function () { $(".same-day-appointment-text-desktop").fadeIn(500); });
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- Diamond Cut
What is a diamond cut?
Diamond cut refers to how well a diamond is cut and polished. The best diamond cut is perfectly proportioned, symmetrical and beautifully polished so that the highest amount of light can enter and reflect out of the stone. A well-cut diamond will appear sparkly and bright, while a poor-cut diamond will appear dull and lack-lustre. When creating diamonds, symmetry is an incredibly important factor in making sure the diamond delivers the best return for maximum light reflection (or in less fancy terms, sparkle).
How do you cut diamonds?
Diamonds are cut with precision and skill by a qualified diamond expert. The cutting process consists of five parts: planning, cleaving, bruting, polishing and inspecting. After cutting, the diamond is sent for assessment and graded on the 4Cs (including cut).
What is the difference between diamond cut and diamond shape?
Contrary to popular belief, there is a difference between diamond cut and diamond shape. Diamond cut refers to how a diamond is cut and polished so that its facets can absorb and reflect light. A diamond shape is a geometric shape the diamond is cut into and describes its silhouette.
Types of diamond cuts
Each diamond is assessed and graded on its cut quality - otherwise known as the diamond cut grade. A diamond cut grade is assessed on several factors such as brilliance, symmetry, polish and fire and ranges from excellent to poor. The higher the cut quality, the more sparkle the diamond is likely to have, so you should consider the cut when buying a diamond.
Excellent Cut Diamond
An excellent cut diamond is the best diamond cut and also the most beautiful. It means that it is perfectly proportional and has the best brilliance, symmetry, polish and fire. An excellent or ideal cut diamond reflects almost all the light that enters it, so it sparkles beautifully.
Very Good Cut Diamond
A very good cut diamond is almost the same compared to an excellent cut diamond. It still enables most of the light that enters it to reflect but attracts a lower price.
Good Cut Diamond
A good cut diamond reflects a substantial amount of light that enters it. The diamond does not have the same amount of fire or brilliance that an excellent cut or very good cut diamond has, but it is a more affordable choice for those on a budget.
Fair Cut Diamond
A fair cut diamond typically reflects a small portion of light. For those looking to maximise the carat weight over other things, a fair cut diamond may be the only choice for a higher carat weight on a budget.
Poor Cut Diamond
A poor cut diamond is a diamond that has been cut too deep or too shallow. When this occurs, the diamond will lose significant amounts of light. The only benefit of this type of diamond is the price. A diamond that is a poor cut will be significantly lower in price than any other diamond cut grade while also lacking sparkle.
Diamond cut chart
Ever thought about how are diamonds cut to make jewels? Our diamond cut chart illustrates how light passes through different types of cuts. As you can see here, cut quality directly impacts how a diamond sparkles due to the way light enters and reflects from the stone.
Ideal
Deep
Shallow
FAQs
A fancy shaped diamond refers to a diamond which isn’t round. The GIA (Gemological Institute of America) does not currently offer a cut grade for fancy shaped diamonds. However, research is currently underway in making this happen in the future.
Known for being the most popular of cuts, a round brilliant diamond is the most expensive as it requires the most precision, craftsmanship and raw material to manufacture. When a round diamond is cut, a large amount of the rough stone is lost during the cutting process, therefore making it a more expensive cut.
Coming in as the most popular diamond cut is round brilliant. With a whopping 57-58 facets, its brilliance really does make it stand out by miles amongst the heavily saturated diamond crowd. A round brilliant cut will also sit perfectly in any setting, whilst giving ultimate eye-catching sparkle.
Diamond price varies on many factors with cuts playing a large part. The two cheapest cuts of diamonds are emerald and asscher diamonds because they are step-cut, meaning there is less wastage when these diamonds are cut from the rough stone. This doesn’t mean to say that an emerald or asscher diamond is any less beautiful though – these radiant designs are incredibly unique and known for their charming look and feel.
Coming in top spot for the diamond with the most sparkle factor is a round cut diamond. A standard sized round cut diamond contains 57 or 58 facets, which allows the light to enter the diamond to effortlessly reflect off each facet, creating the most incredible sparkle. If you’re looking for a diamond that hits the top spot for sparkle-factor, a round cut diamond is always the best choice.
There are many factors that determine the size of your diamond, and there are some diamond cuts that will certainly appear larger than others to the naked eye. Often the cuts that carry their weight at the top will inevitably look larger per carat in comparison to other shapes where the weight is more equally distributed. So, if you are looking for a cut that looks the biggest, we recommend picking one of the more elongated shapes and go for a marquise, pear or oval cut diamond.
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National Association of Jewellers certificate
Assay Assured Certificate
Assay Office London
It is law within the UK that every item of precious metal sold such as Platinum, Gold, Silver is stamped labelling the item with the type of metal it is. Platinum pieces which weigh less than 0.5 grams, 18ct Gold and Palladium pieces weighing less than 1.0 gram and Silver pieces weighing less than 7.78 grams are except from hallmark.
At Diamonds Factory all our products are hallmarked as per UK hallmarking law from London Assay Office (The GoldSmith Company)
Where Hallmarking Began
The Goldsmiths' Company Assay Office is the oldest assay office in the United Kingdom. It has provided hallmarking services since The Goldsmiths' Company was founded in the 1300s. The company received its royal charter in 1327 and ranks 5th in order of precedence of the 12 Great Livery Companies of the City of London.
Hallmarking dates back to the 1300s when Edward I of England passed a law requiring any item made of silver, which was offered for sale, to be at least of equal quality as that of the coin of the realm (silver currency). The wardens of The Goldsmiths' Company were tasked with visiting workshops in the City of London to assay (test) silver articles. If these articles were found to be below standard they were originally destroyed and the metal forfeited to the King. If they passed, each article received the King's mark of authentication - the mark of a leopard's head. By 1478, there were several hundred workshops and merchants manufacturing silver articles in the City of London. It was not possible for the wardens to visit them all so the merchants were ordered to bring their items to Goldsmiths' Hall for testing and marking and a permanent Assay Office was established in the building. This is the origin of the term hallmark - struck with the King's mark at Goldsmiths' Hall.
In 1544 the Goldsmith's Company adopted the King's mark as their town mark and the mark of the leopard's head is now internationally recognised as the mark of this assay office.
Today
The Goldsmiths's Company Assay Office is still based at Goldsmiths's Hall and remains the oldest company in Britain to be continually trading from the same site. However, it also has two satellite offices; at Greville Street in Hatton Garden in the heart of the London jewellery quarter and within a high security complex near London's Heathrow airport. It now has a new off-site facility within the Dalston-based jewellery manufacturer, Allied Gold. This is the first time in the Assay Office's 700 year history that it has opened permanent hallmarking services on a customer's premises.
In addition to hallmarking, the office has now expanded its range of services to support the jewellery trade and enforcement authorities. It offers a variety of specialist analytical services including nickel, lead & cadmium testing, antique silver dating, non-destructive compositional analysis, plating thickness measurement and a melt and assay service for scrap precious metal carried out in their fully independent on-site laboratory. Other services offered are a jewellery valuation service, laser marking, trading standards assistance, high quality photography and a comprehensive range of training and educational seminars, lectures and specialist events.
Stop Blood Certificate
Jewelers Vigilance Committee
Circle of Excellence
